Conversation Gained-How to Determine Influence in B2B Social Media

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who strugg… | Continue reading


@directmarketingobservations.com | 6 years ago

Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

B2B Social media success is like the American ninja warrior TV show. Everyone makes it to the starting line and yet very few make it to the finish line. In fact, those that can make it just halfway… | Continue reading


@directmarketingobservations.com | 6 years ago

What Kind of Decisions Would You Make if Your Future Didn’t Depend on it?

What if you had no filter? What if there were no repercussions for your actions both offline and online? What kind of world would that be? That would be 2017, where streaming your crimes, your tran… | Continue reading


@directmarketingobservations.com | 6 years ago

The Difficulty in Being Interesting

Why do you click on a piece of content? Probably because you were compelled to. Some trigger caused you to cross over the invisible threshold of no and maybe. Was it an image? Was it the promise of… | Continue reading


@directmarketingobservations.com | 7 years ago

Why Snapchat Content and the Longevity of Social Media Content are so Similar

Follow me here. The principal concept of Snapchat is that pictures and messages are only available for a short time before they become inaccessible. They become obsolete if you will. When a brand p… | Continue reading


@directmarketingobservations.com | 7 years ago

10 Things I Thought About in 2016 that Will Still Matter in 2017

  Today I was thinking about a website that I go to, from time to time called Quotes on Design. What’s cool is that you can constantly refresh the page for a new quote on design. That th… | Continue reading


@directmarketingobservations.com | 7 years ago

My Proust Questionnaire

In the back of every Vanity Fair edition is the Proust Questionnaire which is devoted to the answers of someone who is fairly well known. The answers never cease to make me think about my own morta… | Continue reading


@directmarketingobservations.com | 7 years ago

Sports and Social Media-What have We Learned?

Recently via ESPN,  a social media drama played out nationally as a Texas A&M  football recruit and one of their coaches sparred via Twitter, over the perception of each other’s veiled tw… | Continue reading


@directmarketingobservations.com | 8 years ago

Why Entertainment and Social Media are Perfect for Each Other

Twenty six years ago at the New Orleans Jazz and Heritage Festival I watched Stevie Ray Vaughn rip it up in front of thousands of people. The only way people knew that I did was because I told them… | Continue reading


@directmarketingobservations.com | 8 years ago