Hardware was by no means in short supply at this year’s Worldwide Developers Conference—not only did Apple launch three new Mac model, but there was also that little matter of a revolutionary spatial computer.… | Continue reading
I get it. You’re excited and/or angry about the $3500 headset Apple might sell you next year if you’re in the right country. It’s worth getting excited about.… | Continue reading
After months of rumors and speculation, Apple’s annual Worldwide Developers Conference is imminent. In just a few short days, all that rumor and speculation will finally be answered, and we can make way for…new rumor and speculation.… | Continue reading
Everyone wants to talk about AI. Most of them don’t know what it is, but they still want to talk about it. Who’s got it, and who doesn’t.… | Continue reading
More than a decade ago, on the heels of the iPad’s announcement, I took to the pages of this very magazine—then still available as a physical object shipped to your home—to describe it as not just a third device, but a third revolution.… | Continue reading
As Apple’s Worldwide Developers Conference approaches, so too does the rumored announcement of the company’s much ballyhooed mixed reality headset. Expectations for the device are high—as is the reported price tag—and much of the tech community is waiting with bated breath to see … | Continue reading
Sometimes, it’s all about expectations. Apple’s second financial quarter of 2023, whose results were announced Thursday, was a bit like a movie with bad word of mouth—but then you see it, and it wasn’t that bad.… | Continue reading
In 2023, Apple is sitting on top of the world. At times ranked as the most valuable company around, its influence in technology and media—and even some realms beyond—exceeds almost any other single corporation.… | Continue reading
If you haven’t been closely following the world of streaming media, you may have missed the major changes in the past year. Following a particularly bad financial quarter at Netflix, the entertainment industry collectively decided they were done spending huge sums of money to est … | Continue reading
Since the advent of Apple Pay back in 2014, Apple has slowly but surely rolled out a number of other financial-related products: Apple Cash (née Apple Pay Cash) in 2017, the Apple Card in 2019, the recent Apple Pay Later service, and just this past week, the new Apple Card saving … | Continue reading
As I read the latest report from Bloomberg’s Mark Gurman about the apps Apple is building for Apple’s forthcoming AR/VR headset, I was again reminded about how unique Apple’s place in the tech ecosystem is.… | Continue reading
If you’re an avid follower of Apple rumors, you’d be excused for wondering exactly what the heck is going on in Cupertino these days. The last couple weeks have seen stories retracting several previously suggested features, shipping time frames, or even entire products.… | Continue reading
I love speaking at user group meetings. There aren’t as many Apple user groups out there as there used to be, and these days the meetings are mostly over Zoom, but as someone who mostly speaks with developers, PR people, and media types, it’s refreshing to speak to people who are … | Continue reading
With the official announcement of the dates for this year’s Worldwide Developers Conference, all eyes have turned to June for the next barrage of Apple updates.… | Continue reading
When Apple announced the Apple Watch Ultra, I was especially interested in its introduction of an Action Button, an additional bit of hardware that could be set to trigger just about anything on watchOS.… | Continue reading
Artificial intelligence continues to be the latest of buzzworthy buzzwords floating around the tech industry. (Sorry, blockchain and NFTs—your fifteen minutes are up.) And though Apple has plenty of ways that it already leverages machine learning to power up its technologies, it’ … | Continue reading
I’ve never felt the need to choose between the iPad and the Mac. I use and value them both. But over the last few years, it’s started to feel like both the Mac and the iPad are increasingly limited by an artificial barrier that Apple has placed between them.… | Continue reading
Last week, Apple announced its latest “new” iPhone—if by “new”, of course, one means “yellow.” But that’s not uncommon for the company, which has taken to adding a new shade to its phones about halfway through the model year.… | Continue reading
The release of the M1 processor was a milestone. Apple finally migrated the Mac to its fast, low-power mobile processors, and the results were incredible. They were a hard act to follow—and after about a year and a half, the M2 processor arrived with a (not unexpected) set of inc … | Continue reading
Over the last two decades, technology has reinvented much of what we do in our everyday lives, but the first major domino to fall was probably the advent of digital music.… | Continue reading
There’s an age-old take when it comes to Apple and hot new technologies: if the company hasn’t shipped whatever everybody else in the industry is currently focusing on, it must be behind.… | Continue reading
A wise green puppet once contended that “size matters not.” Obviously he never had to contend with navigating Apple’s product lineups. Recent reports suggest that Cupertino might soon be releasing a MacBook Air with a larger 15-inch screen.… | Continue reading
It’s been a rough decade for the Mac Pro. In 2013, Apple released a weird cylindrical model that didn’t meet the needs of most of Apple’s pro customers and wasn’t really upgradeable.… | Continue reading
It’s the dead of winter, even in endless-summer California. Everything’s dormant. Gray. Cold and hazy. What better time to ponder the scary, the unthinkable—the existential threats to Apple.… | Continue reading
Here we are, almost forty years after the debut of the Mac, and if there’s one issue that remains a hot button to this day it’s gaming on the platform.… | Continue reading
If you were bored of all those stories every three months about Apple continually setting records and posting one banner quarter after another, I’ve got great news!… | Continue reading
During last year’s Worldwide Developers Conference keynote, Apple spent a surprising amount of time talking up a set of features focused on the idea of collaboration.… | Continue reading
The new M2 Pro and M2 Max chips are closely related. They're based on the same foundation, but each chip has different characteristics that you need to consider. | Continue reading
Bear with me: this is, on the face of it, a weird idea. But is it possible Apple is making its Macs too powerful? Okay, okay, I know: how could having a computer that’s too powerful be a bad thing?… | Continue reading
After years of swirling rumors, it seems like Apple’s first proper foray into virtual reality might actually be happening this year. But as the company prepares to unveil the hardware and software it’s been working on for years, reports are unclear about a lot of the details.… | Continue reading
Too often technology companies get focused on the new, shiny features that get added to every release, touting the latest and greatest capabilities of their products.… | Continue reading
Apple’s ways can be mysterious. It often makes moves that don’t quite make sense when viewed from the outside. Why add USB-C to the low-end iPad but use the old Apple Pencil?… | Continue reading
Apple’s 2022 was a little slow on the Mac side, but there are brighter days ahead in 2023 if you ask me. But what about the iPhone, Apple’s most important product?… | Continue reading
We’ve made it to the end of 2022! Well, nearly. And barring any more last-minute announcements out of Cupertino, we’ve seen everything that Apple has to offer for the year that was.… | Continue reading
We’ve reached the end of the year, and just like last year that means it’s time for me to look ahead at what’s coming for us in 2023.… | Continue reading
The end of the year is nigh, and with it comes a host of pieces looking both back at the year that was in Apple news, and forward to the year that will be.… | Continue reading
Security and privacy have been two of Apple’s main selling points in the modern era, especially as the company positioned itself against rivals like Google, Meta, and Amazon, all of whom offer a variety of free and cheap products and services, generally because user data is the r … | Continue reading
Sometimes it’s easy to think of Apple as above it all. The company is so big, so beloved, and so successful that surely it can’t be touched, its momentum can’t be slowed.… | Continue reading
Apple tends not to be a first mover when it comes to new technologies, which often leads to the popular phenomenon of pundits declaring that the company “needs” to make such-and-such a product.… | Continue reading
Apple has made TV streaming deals with Major League Baseball and Major League Soccer and is rumored to be negotiating with multiple other leagues, including the NFL and the Dutch Eredivisie (first-division soccer).… | Continue reading
When Apple announced Universal Control as a feature of macOS Monterey and iPadOS 15, I wasn’t sure what to think. It seemed like a feature nobody had asked for, but one that Apple had realized might actually be incredibly useful.… | Continue reading
Apple is a bit like Superman. Wait, wait, hear me out. Sure, it only gets a chunk of its power from the yellow sun (thanks, solar), and maybe not even its rumored smart glasses could disguise it as Clark Kent, but the company certainly isn’t short on superpowers: selling hundreds … | Continue reading
Brace yourself for a scary fact: 2022 is coming to a close. Yes, there’s a little time yet before we have to flip the calendar over to an entirely new year with, no doubt, its own strange challenges and unpredictable events.… | Continue reading
For a long time, Apple has placed itself in opposition to Google. Google is fundamentally an advertising company whose customers are ad buyers, while Apple’s customers are people who buy Apple devices and services.… | Continue reading
Apple’s most recent financial quarter has come and gone, and the company posted (yet again) record revenues, pulling in a zillion dollars and ending its latest fiscal year with just shy of $100 billion in profit alone.… | Continue reading
There’s a line I like to use a lot when I’m responding to people who expect Apple to release low-cost products that appeal to the widest swath of the masses: “Apple’s never going to be the low-price leader.”… | Continue reading
On Thursday, Apple announced its fiscal fourth-quarter results, and the results were predictable–another record quarter. But of course, Wall Street had already anticipated all of this and had moved on to deciding that a lot of Apple’s growth was not quite as growy as they expecte … | Continue reading
Apple makes plenty of big moves: releasing new products in new categories, creating whole new chip architectures, and offering slews of major updates for its software platforms in a matter of weeks.… | Continue reading