Are you ready to improve user experience and increase conversion rate? Here's how using heat maps can help. | Continue reading
Pamela Wilson helps you find an effective system for keeping track of your content marketing ideas, whether you prefer digital or tangible tools. | Continue reading
After announcing that Facebook users would soon be able to express a wider range of emotions on the platform through emoji, the company is now delivering on that promise by rolling it out to all users. The new ‘Reactions’ give you buttons for ‘Like,’ Love,’ Haha,’ Wow,’ ‘Sad’ or … | Continue reading
We’ve seen this building for years – the lines are blurring between mobile and desktop activities for consumers. We’re fast approaching the tipping point where the actual device you’re using – no matter the activity – becomes irrelevant. More than half of smartphone owners with b … | Continue reading
As part of LG’s range of peripherals for its new G5 flagship smartphone, the company has created a lightweight virtual reality headset: the LG 360 VR. Like Samsung’s Gear VR, it’s powered by a smartphone. But unlike the Gear, it doesn’t use your smartphone’s screen as a display. … | Continue reading
If you love porridge but don’t always have time in the mornings to sit down and enjoy a bowl, then these muffins are for you! “Porridge on the go”, if you will. These moist, oaty muffins are subtly sweetened with coconut sugar (a low GI sugar with a caramel flavour) but you can a … | Continue reading
Video: Rill Causey, Phil Nolan, Sam Sheffer, Tyler TronsonFor iPhone users who are always low on battery life, there's an easy way to squeeze more power out of your device throughout the day.By flipping on the iPhone's Low Power Mode, it temporarily reduces power consumption unti … | Continue reading
Elgato‘s latest smart home device that lets you control your radiators with Siri is now available to buy. The Eve Thermo attaches to your radiator valve and can be controlled via a remote or accompanying app on your iPhone – sorry Android users. Its compatibility with Apple’s Hom … | Continue reading
Twitter is launching a new mobile application for developers that use Fabric, its development platform, that enables them to track the health of their apps.Tracking the health of an app can be particularly tricky when away from a computer. Developers often need to rely on dashboa … | Continue reading
Facebook wants to get everybody online, whether that’s through regular networks or high-flying drones. But to do that, it has to know where people actually are. The best population maps available today aren’t precise enough for Facebook’s needs. So instead of waiting for somebody … | Continue reading
Advertising value equivalencies (AVEs) simply refuse to die, no matter how hard the public relations industry tries to exterminate the metric as a valid measurement. A recent Meltwater white paper, written by Robert Wynne, a PR commentator and Forbes contributor, recommended AVEs … | Continue reading
Google Accelerated Mobile Pages (AMP), the company’s effort to help publishers speed up their sites, has gone live today with the company quietly beginning to show results in searches. The AMP project is Google’s version of Facebook’s Instant Articles. The company created a speci … | Continue reading
Instagram video ads has becomes a more popular and effective way to advertise. See why you should start using it for social and advertising. | Continue reading
With Oculus Rift and HTC Vive set to start shipping virtual reality sets (VR) for commercial use in late March and early April (respectively), Valve wants to make sure your PC has enough oomph to handle the experience. Available for free on Steam, SteamVR Performance Test is a di … | Continue reading
When I visit museums I usually use a mapping app to get there, and then I’m immediately lost once I’m inside. That changed tonight, thanks to Google. At Mobile World Congress, Google and Lenovo are demonstrating a useful feature of Project Tango: indoor navigation. Google has bee … | Continue reading
The best source for content marketing ideas is the customer service department. Here's how to do it right. | Continue reading
New reports from Croatia suggest Episode VIII will use anti-drone technology and 600 guards to keep prying eyes away from the film sets. We're this close to seeing full on drone-on-drone warfare -- hopefully with proton torpedoes and wing-mounted laser cannons. | Continue reading
CoinDesk profiles Mediachain, one of the more novel startups attacking use cases for blockchain technology in media. | Continue reading
Microsoft is giving up on Skype Qik, the video chat app it launched just 18 months ago, because its features are already available in the full-fledged Skype app. In a post on the Skype official blog, the company confirmed that March 24th would be the last day Skype Qik would be a … | Continue reading
Data privacy has been a big news item of late. The VTech hack in November last year was particularly troubling for parents, but with mobile devices now so pervasive, it’s becoming increasingly difficult for them to tell their kids “no.” | Continue reading
Most young adults in Indonesia who use Instagram follow digital retailers on the image-oriented social network. The most popular merchants to follow are in the fashion business. | Continue reading
Ever since the Consumer Products Safety Commission declared all hoverboards (AKA self-balancing scooters) unsafe unless they have UL certification, retailers, merchants and manufactures have largely remained mum on what consumers should do about their beloved riders.See also: You … | Continue reading
BARCELONA — We all use mapping apps to get from one location to another when we're outside, but we could soon use them for indoor navigation, too.At Mobile World Congress on Monday, I got to experience for myself how indoor navigation works with a Project Tango device. (Google's … | Continue reading
Samsung's new smartphone will use heat pipe technology to keep itself running cool -- and the company is giving a free Gear VR to anyone who pre-orders a Galaxy S7 or S7 Edge. | Continue reading
After Mashable reported on Saturday that Swagway advised its customers to take a break from hoverboarding, the company now says that direction was the result of a "miscommunication" and its products are safe to use. "Due to an apparent miscommunication, there have been inaccurate … | Continue reading
If you’re a Snapchat user, then you know the serendipitous feeling of travelling somewhere or attending an event and discovering new Geofilters – overlays for your snaps that can only be shared from that specific part of the world. Now Snapchat is letting anyone pay to create On- … | Continue reading
IBM is trying to push businesses into a more virtual realm. A new partnership with VMWare will help businesses utilize the cloud while still using virtualization, which will help them offload workflow from on-premise data centers to the cloud. Nearly 100 percent of Fortune 500 co … | Continue reading
The Internet of Things has infected another formerly benign product that we use every day: shoes. Iofit, a company that was recently spun out of Samsung's new startup accelerator, is here at Mobile World Congress to show off their soon-to-be-crowdfunded smart fitness sneakers.Whi … | Continue reading
Advertising - Fraud is an increasingly large problem in advertising, but marketers can (and should) be more proactive in solving it. These two approaches can help. | Continue reading
Expand your lead gen strategy toolbox with email signature marketing. Here are five ways to get started. | Continue reading
HSBC plans to use Touch ID and voice recognition software to verify the identity of its customers in the UK, as the bank looks to replace passwords and security questions with biometric technology. As the BBC reports, the services will launch in the next few weeks at First Direct … | Continue reading
Although I still love my OnePlus One, I’ve grown tired of phones that are 5.5 inches and larger. A big screen for gaming and streaming Netflix is nice to have, but not at the expense of the ability to use your phone with one hand. That’s why I was glad to see that Sony’s all-new … | Continue reading
Small businesses get a pretty hard time breaking into the mainstream market and gaining a piece of the customer base. Here are some ways in which content marketing is ideal for small businesses. | Continue reading
BARCELONA ( By Eric Auchard, Reuters) – Ericsson and Amazon’s web services division (AWS) said on Monday they have agreed a deal that allows Ericsson, the world’s leading maker of mobile network gear, to act as a bridge for its telecom operator customers to use public cloud servi … | Continue reading
After exiting the smartphone market dramatically by selling its mobile making division to Microsoft for $7.2 billion back in 2013, Nokia has hinted it is looking to return to the smartphone business by a different route — taking advantage of a clause in its sale agreement that al … | Continue reading
ZTE's Spro line of mini smart projectors have always been curiosities. Combining the functions of a smartphone, projector, mobile hotspot, and USB battery into one chunky device, the Spro (pronounced "ess-pro") units have always seemed like an interesting idea, but with really ni … | Continue reading
LG has announced its newest flagship smartphone today at Mobile World Congress 2016, and it’s the first model from the company to use modular elements in its design. While other modular smartphone projects take a plastic approach to design, the G5 has an aluminium chassis and a ‘ … | Continue reading
BARCELONA — We expected a new, modular flagship phone from LG, and we imagined there might be a VR-related gadget in the mix — both turned out to be true — but what we didn't expect was a robot. Yet, that's exactly what LG gave us here at Mobile World Congress: a ball-shaped, hom … | Continue reading
For me and my co-founders, building our first tech company from the ground up has been both an exhilarating and humbling process. Coming from a corporate background, we had limited experience in scaling a business — and there was a lot of learning to do. As the team grew, the cha … | Continue reading
Online advertisement censoring tool Adblock has become the common struggle amongst digital content publishers and providers. With over 40 million users, a substantially large number of internet users are beginning to use the application to eliminate advertisements shown in news o … | Continue reading
When Motorola announced the second generation of its Moto 360 smartwatch, it made it clear that the Sport edition would arrive several months later than the classic. You’d think that it would use that extra time to truly fine-tune the runner-friendly version. After all, there’s s … | Continue reading
What makes an awesome game? Is it the characters, the plot, the world it’s set in, or just how many weapons you have at your ialoisposal? The games that have stood the test of time never rely on only one factor – they use a combination of distinct elements to ensure a gamer keeps … | Continue reading
Swedish developer and nerd dad supreme, Peter Fjallstrom recently published a list of all the ways his family uses Slack, the integrated messaging system that claims to end email. Fjallstrom uses code hacks to ping his children's locations and add items to his family’s online gro … | Continue reading
Video has quickly become one of the best ways to market events and engage attendees. As event managers we have to step up to the plate and become comfortable using and creating video content. Here are 7 interesting ways you can integrate and expand upon your video content. 1. Pro … | Continue reading
In 2008, Barack Obama redrafted the electioneering script, becoming the first presidential candidate to use social media as a political channel. His opponents’ failure to grasp the significance of social media proved as catastrophic as Richard Nixon’s dismissive attitude to telev … | Continue reading
Salesforce has made another acquisition to build out its technology in machine learning and big data analytics: the company has acquired PredictionIO, a startup based out of Palo Alto that had developed an open source-based machine learning server. Salesforce plans to use some of … | Continue reading
Lets say you’ve got kids. They like Messenger for talking with other kids about Minecraft or bubble gum or whatever kids talk about these days.You’re happy to let them use Messenger in the evenings, but they’re not quite old enough for a phone of their own just yet. What to do?Fa … | Continue reading
A few days ago, the rumor mill pointed out that Facebook Messenger would soon support SMS and multiple accounts for Android. Half of that came true today. Via an update, Facebook Messenger will now support multiple accounts, which the company is framing as a feature for families … | Continue reading