Research suggests that contextual relevance does not do much to improve ad recall. But audio can make a difference, as can viewthrough. | Continue reading
Several federal attorneys today filed a formal 51-page response to U.S. Magistrate Judge James Orenstein’s ruling against the government’s request to make Apple help it unlock San Bernardino shooter Syed Rizwan Farook’s iPhone. The attorneys criticized many of Judge Orenstein’s p … | Continue reading
Managing a business’ social media accounts can be quite problematic. For proper social media marketing, you need to have a goal and a compass to help you achieve the goal. The social metrics are the compass that you will use while you are on this journey. | Continue reading
Present Kanye West can’t seem to get out of future Kanye West’s way. Today, the hip hop artist swore off CDs and pledged to never again distribute music using a physical format — “only streaming.” I was thinking about not making CDs ever again… Only streaming — KANYE WEST (@kanye … | Continue reading
In a world suffering from app overload, the Y Combinator-backed startup Prompt introduces a different way to interact with services, make purchases, or even control “Internet of Things” devices – all by way of text-based interface. The application, which can be used via SMS, Slac … | Continue reading
Multiplayer competitive platformer Ultimate Chicken Horse is out now for PC, Mac and Linux via Steam.The party game tasks up to four players to collaborate on building a stage, with each person picking one piece of scenery to add to the level. The goal is to make the stage challe … | Continue reading
Three common mistakes businesses make with email marketing, and how you can leverage content to both resolve these issues and enjoy greater online... | Continue reading
At least four major video game publishers have dropped out of the show floor for the Electronic Entertainment Expo (E3), the giant gaming extravaganza held each year in Los Angeles in June. This likely forces the Entertainment Software Association, the trade group that organizes … | Continue reading
Promoted by Goldman SachsOpen source solutions have changed the way people think about software and hardware alikeAs defined by Don Duet, head of the Technology Division at Goldman Sachs, "Open source is fundamentally the ability to take intellectual property and make it broadly … | Continue reading
The Division is an upcoming shooter that takes place in a near-future version of New York City that’s become overrun by chaos in the wake of a global pandemic. But even though the fictionalized version of the city is in complete disarray, more dangerous (and somehow dirtier) than … | Continue reading
Facebook will release a plugin to make it easy for anyone using WordPress to publish speed-optimized Instant Articles onto the social network. The company announced a couple of weeks ago that it would open up Instant Articles – posts that have been formatted and optimized to load … | Continue reading
Remedy is still actively discussing a sequel to 2010's Alan Wake, and is keen to return to the world of fictional horror writer. The Finnish studio's desire to make a follow-up to the Xbox 360 original has been an open secret for years, and the recent trademarking of 'Alan Wake R … | Continue reading
One of the coolest features of the Galaxy S7 and Galaxy S7 Edge is their water resistance. But how is this water resistance accomplished? | Continue reading
Starting to write, whether it’s a novel or a blog post, can be daunting even for experienced authors. The fear of penning thoughts that don’t immediately make sense or stringing together all-but-unreadable sentences, and thus concluding that you’re a failure, is real. That’s wher … | Continue reading
In the digital age, when everyone is trying to create and push content in the market, how will you make sure your content reaches your audiences effectively? How will you give your content that little extra push to get it to stand out from the rest? The answer is simple! You’ll n … | Continue reading
Tony Dyson, longtime special effects supervisor and the "father" of lovable Star Wars droid R2-D2, has died at the age of 68. In addition to his work on Star Wars, Dyson also worked on Superman II, built a miniature space battle for Bond movie Moonraker, and put together a huge r … | Continue reading
Craig Federighi, Apple’s senior vice president of software engineering (and one of its most popular WWDC presenters) says the FBI’s demands on the company will make all iOS users more vulnerable to malicious attacks in an opinion piece for the Washington Post. Read More | Continue reading
You can now get paid tips for broadcasting mobile games. Kamcord, the mobile game livestreaming company that operates the Kamcord app for Android and iOS, has introduced a new way for viewers to directly fund their favorite streamers through donations. With Twitch and YouTube bat … | Continue reading
GUEST: Virtual reality is being hailed as the Next Big Thing, the newest tech trend that will upend all our lives and make a handful of Silicon Valley wunderkinds very, very rich (already happening as we speak). If you’re old enough to remember past high profile failures in VR li … | Continue reading
One of my favorite apps on the HTC Vive Pre virtual reality headset is Google’s Tilt Brush, a 3D painting program that lets your turn the virtual world into your canvas. This kind of VR experience could very well be one of the killer apps for virtual reality, which tech advisor D … | Continue reading
Let's admit it: emoji is one of the best things that has ever happened to the iPhone.Seriously, what would life be like without the ability to quickly show someone solidarity or express tears of joy?See also: Why 2015 was the year of emojiAlthough iOS has a solid built-in emoji k … | Continue reading
This week, Amazon announced two new devices – both of which can make use of voice control, and one of which serves the potentially useful option of putting Alexa commands through any stereo. As seen in other aspects of Amazon’s business – and previous device launches – the Dot an … | Continue reading
Entering the world of online blogging, especially if you’re hoping to quit your day job, can be terrifying. Sure, launching your own content in an area you genuinely care about is exciting. And of course you’re enthusiastic. Every new blogger believes that they can make a differe … | Continue reading
In what areas have you found that you benefit from listening to someone who's really smart about the decision you need to make? Not a self-appointed expert, but someone with experience, patience and maturity, someone who's been educated in the... | Continue reading
Midway through my conversation with the creators of Cosmic Encounter, the boardgame in which colourful aliens attempt to colonise each other's planets, Peter Olotka interrupts co-designer Bill Eberle to make a casual observation. "By the way. There's no board," he says. There's a … | Continue reading
Key Highlights Dogecoin price is forming a major base around 47.0 Satoshis and if buyers gain control, a spike higher is possible. There is a crucial bearish trend line formed on the daily chart (data feed from HitBTC), which may play a major role for the bulls. The price is also … | Continue reading
Good companies will always get funded. If that’s your company, it’s important to make sure you have the resources to keep it alive long enough to get funded. Murmurs of a looming downturn in venture capital are pressuring more companies to preemptively begin fundraising, whether … | Continue reading
SXSW Interactive is nearly here again, and if you’re a first timer at this epic event, you’ll no doubt be wondering how to make the most of your trip. There are plenty of guides already out there online, but as veterans of the event here at TNW, we’ve built up our own bunch of ti … | Continue reading
GUEST: Once upon a time, 10 long years ago, I became the CEO of an early stage software company. I was hired by a private equity firm to get my arms around a business they felt had begun to veer in the wrong direction. It wasn’t a complete disaster, but several million dollars in … | Continue reading
Oculus VR is only a few weeks away from releasing the Rift headset. And while that kicks off high-end virtual reality on PC, it’s the end of an uncertain journey for developers building games for these devices. One of the earliest games due out for the Rift this spring is a sci-f … | Continue reading
You earned your degree, you sent out your job application packets, and now you have a tough decision to make: Do you accept the position with the famous mega-corporation, which offers a high starting salary and amazing benefits, or do you go with the tiny start-up with the heart … | Continue reading
VIDEO: Top 10 Plays from Friday night NEWS OF THE MORNING Time for Tyronn Lue and the Cavs to make a leap forward | Ricky Rubio’s days numbered in Minny? | Did the Heat come looking for Lance? No. 1: Time for Tyronn Lue and the Cavs to make a leap forward — The Cleveland Cavalier … | Continue reading
Dating apps have taken the hassle and nerves out of finding a significant other, but finding friends is something that gets a lot more difficult as you get older. To try and help make the process a little easier, female-friendly dating app Bumble has launched a new BFF mode, whic … | Continue reading
The battle lines are drawn. 2016 is the year in which the big players of the virtual reality space - HTC Vive, Oculus Rift and PlayStation VR - finally make a move on a compelling but still uncertain market. A lot is at stake for each to make a great first impression to buyers; f … | Continue reading
A SpaceX Falcon 9 rocket blasted off from Florida on Friday on a satellite-delivery mission that was to involve an attempt to make a return landing at sea. | Continue reading
Welcome back to The Verge’s weekly musical roundup. I’m Jamieson, I’m still your host, and this feels like one of the most all-over-the-place collections of music we’ve had here in a while. Azealia Banks and Macklemore & Ryan Lewis make for a peculiar duo; Kristin Kontrol, M83, a … | Continue reading
Tinder is encouraging users to share profiles they come across with friends. The company announced today that it's testing a button that lets users text a link to a profile, instead of grabbing a screenshot. The link expires after five clicks or 72 hours. Once the text is sent, t … | Continue reading
EXCLUSIVE: You could call it an exodus now. Electronic Arts said in January that it would drop its booth on the show floor of the Electronic Entertainment Expo (E3), the game industry’s biggest trade show in the U.S. Then Activision Blizzard, the biggest U.S. game company, droppe … | Continue reading
It’s been a while since we first heard about Universal Windows 10 apps for Xbox – apps that can run on anything from your console to your phone to your computer – but it looks like they’re finally ready to make their debut at Microsoft’s Build event later this month. Phil Spencer … | Continue reading
VR video experiences are getting increasingly easy to make and now require little or no kit for people watching. While you could explore Leo’s winning Oscar’s moment in luxurious 360° views, you should really watch this awesome film from PBS’ FRONTLINE investigative team working … | Continue reading
Games often age poorly. More so than any other form of entertainment, games change at a rapid pace, and new innovations can make older titles feel downright archaic, to the point they’re no fun to play. That’s why a modern remake of a game like Final Fantasy VII is such a huge un … | Continue reading
Two new, recently launched applications, Daycap and VideoSlam, make it easy to summarize your day in the format of videos or GIFs, which can then be shared out to social media. Do you need these apps on your iPhone? No. Are you totally going to download them on your lunch break b … | Continue reading
For our final analysis of the week, we’re going to mix things up and make this evening’s trading a little more interesting. This morning we noted that the likely best approach was going to be an intrarange one, based on the sideways trading we’ve seen in the bitcoin price since W … | Continue reading
Sometimes PR and marketing professionals simply must say “no” to people who make demands on their time or other limited resources. Saying “yes” to requests for your assistance or to take on additional assignments can sometimes open the door to opportunities. Saying “yes” too much … | Continue reading
The financial system we know and use today is not broken, according to financial experts and governments. At the same time, central banks are wielding so much power, and governments are next to powerless when a decision needs to be made. To make matters even worse, the Australian … | Continue reading
Oculus Rift founder Palmer Luckey has come out swinging against Apple, explaining the reason Oculus Rift doesn't support Apple Mac yet is because Apple doesn't make good enough computers. | Continue reading
Bumble, the popular dating app where girls make the first move, has released an update that may turn the dating app world on its head. The new feature, called BFF, essentially lets users use the same swiping and matching algorithms for friendship instead of dating. Here’s how it … | Continue reading
So you've built your buyer personas--now how do you make them work for your brand? | Continue reading